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Hayley Knighton

Hayley Knighton

Marketing and Communications Manager

Axiom Workplaces

BIO
  • â€Marketing & Communications Manager, Axiom Workplaces
  • 10+ years in marketing
  • Delivers B2B strategy through brand storytelling and CRM systems

Hayley Knighton leads marketing and communications at Axiom Workplaces, where she helps shape how people experience brand, space, and storytelling. Her focus is on creating marketing strategies that connect with clients and support business growth.

Before Axiom, Hayley led CRM and marketing at 911±¬ÁÏÍø, a construction tech scale-up, and held marketing roles across industries including legal, SaaS, and design. She also ran her own consultancy for years, helping small businesses stand out with strong branding and content.

Colleagues value Hayley’s mix of creative thinking and practical planning. She’s known for being hands-on, detail-driven, and always tuned in to what makes a message land.

Hayley Knighton is the Marketing and Communications Manager at Axiom Workplaces and has over 20 years of experience in corporate marketing. In her role, Hayley focuses on creating impactful marketing campaigns and optimizing technology use. Previously, she served as Marketing Manager CRM at 911±¬ÁÏÍø and Marketing Specialist at WebFM. With expertise in digital marketing, CRM management, and sales operations, Hayley excels at simplifying complex tech concepts and leading successful marketing teams.

Qualifications

Education
âž• Diploma in Graphic Design and Communication - TAFE NSW (2012)
âž• Certificate in Government Business Relations - Griffith University (2020)
âž• Certificate in Google Adwords Management - University of Sydney (2018)
âž• Diploma in Print and Paper Technologies - TAFE NSW (2003)

Certifications & Licenses
âž• Certified Change Management Expert - Udemy (2023)
âž• Agile Crash Course - Udemy (2023)
âž• Women in Leadership - Centre for Continuing Education (2023)
âž• HubSpot Revenue Operations - HubSpot Academy (2023)
âž• HubSpot Content Marketing - HubSpot Academy (2020)
âž• Facebook Blueprint Certification - Facebook (2017)
âž• Google Ads Certification - Google (2018)
âž• Digital Marketing Fundamentals - Google Digital Garage (2017)

Powering Construction Project Management with easy-to-use tools